I don't really drink. And so, I have to judge beers purely based on ads. And to be honest, shit is par for the course for most beer ads I've seen (though by no means all - some are really good). But I believe a company called 'Coors' has really broken new ground in shittiness. All of their latest ads are pretty dreadful all round. But what really gets me is that the 'theme' around which the whole series of these ads centers is how cold their beer is.
What the heck!?! How shitty does your beer really have to be in every other way (taste, body - whatever that is, alcohol content) that even you have to admit that its strongest selling point is a factor that is beyond your control !?!
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